The Inspiration Behind Tu Cita 24/7

Executive Summary

Tu Cita 24/7, a pioneer in appointment management solutions, sought to simplify the appointment scheduling process for a variety of establishments. Faced with inefficiencies and high no-show rates, the company implemented a user-friendly application that centralized appointment bookings, reduced no-shows with QR code verification, and significantly increased user engagement. This case study examines Tu Cita 24/7’s journey to overcoming these challenges and achieving remarkable results.


Tu Cita 24/7 entered the market with an ambitious goal: to transform the way individuals manage their appointments across various sectors including restaurants, beauty salons, and banks. By creating a centralized platform, Tu Cita 24/7 aimed to offer a seamless and efficient booking experience that would cater to the modern-day needs of both businesses and their customers. Positioned as an innovative leader in the appointment management industry, Tu Cita 24/7 quickly became a go-to solution for busy individuals looking to streamline their schedules.

The Problem

As Tu Cita 24/7 expanded its clientele, it became evident that traditional appointment scheduling methods were fraught with inefficiencies. Establishments across multiple sectors faced significant challenges:

  1. High No-Show Rates: Businesses struggled with frequent no-shows, leading to lost revenue and operational inefficiencies.
  2. Cumbersome Scheduling Processes: Clients found it difficult to manage appointments, often relying on outdated methods such as phone calls or manual logs.
  3. Low User Engagement: Without a centralized system, customer engagement and satisfaction remained low, as users had to navigate multiple platforms for different services.
  4. Paper-Dependent Verification: The reliance on paper documents for appointment verification added unnecessary complexity and was not user-friendly.

The Solution

To address these challenges, Tu Cita 24/7 developed a comprehensive and intuitive application designed to streamline appointment scheduling. The solution included several key features:

  1. Centralized Booking Platform: The app allowed users to browse and book appointments across various categories, including dining, beauty, and banking, through a single, unified interface.
  2. QR Code Verification System: Upon confirmation of an appointment, users received a unique QR code that acted as a digital ticket, eliminating the need for paper documents and simplifying the verification process.
  3. User-Friendly Navigation: The app’s design prioritized ease of use, enabling users to quickly find and reserve slots without hassle.
  4. Notification and Reminder System: Automated reminders were sent to users, reducing the likelihood of no-shows and improving overall adherence to scheduled appointments.
  5. AWS Infraestructure: The platform was developed using several AWS services such as: AWS Cognito, Lambda, DynamoDB, Elastic Search to name a few and the infrastructure was created to adequately support the operation of the solution.


The implementation of Tu Cita 24/7’s solution led to significant improvements in the appointment management process, yielding measurable and impactful results:

  1. Increased Appointment Bookings: Within the first six months, the platform saw a 40% increase in appointment bookings.
  2. Reduced No-Show Rates: The introduction of the QR code verification system helped reduce no-show rates by 25%.
  3. Enhanced User Engagement: Monthly active users increased by 30%, and app downloads grew by 20%, indicating higher user engagement and satisfaction.
  4. Improved Customer Satisfaction: Users rated their experience highly, with an average score of 4.5 out of 5, reflecting the platform’s positive impact on their scheduling needs.


Tu Cita 24/7 successfully addressed the inefficiencies in appointment management through their innovative application. By centralizing bookings, introducing QR code verification, and enhancing user experience, they not only boosted appointment adherence but also significantly increased user engagement and satisfaction.

Looking ahead, Tu Cita 24/7 aims to continue refining their platform, incorporating user feedback, and expanding their service offerings to new markets. The ongoing partnership between Tu Cita 24/7 and the establishments they serve promises to deliver even greater value, making appointment management simpler and more efficient for all.